Your current path, drawn out
One page showing how an enquiry actually travels today: where it lands, who touches it first, how long each step waits, and where it goes quiet.
HVAC · Roofing · Solar
Your enquiries are not the problem. The gap after them is.
Most home-service companies do not have a lead shortage. They have a stretch between “someone asked” and “someone booked” where nobody owns the next step. I map that stretch for free so you can see exactly where it leaks.
No sales call required. No case studies invented. You keep the map.
The free deliverable
What the map actually contains
Three pages, written for an owner, not a marketer. Everything in it comes from your own process — so you can check every line yourself.
The three gaps that matter most
Not a list of thirty problems. The three points where a ready-to-buy homeowner most likely slips away, ranked by how cheap they are to close.
One pilot worth running
A single change small enough to test in a week, defined so you can tell afterwards whether it worked — including what to measure before you start.
Straight answer
This is a new practice, and I am not going to pretend otherwise.
I spend my working days chasing incomplete finance applications — calling and texting people who started something and stopped. That job is one long lesson in exactly how much revenue dies in follow-up gaps.
What I do not have yet is a wall of logos. So instead of borrowed proof, I lead with your own numbers and a piece of work you can judge on its merits.
The best system is the one your team will actually use next Tuesday.
How working together goes
Free first. Small second. Big only if it is earned.
Step 1
Free Lead-to-Booking Map
No cost
You send how enquiries reach you. I map the flow, name the gaps, and send it back. Yours to keep, whether or not we work together.
Step 2
One paid pilot
Fixed scope, quoted after the map
We fix one gap using the tools your team already uses. Small, measurable, and scoped in writing before anything begins.
Step 3
The wider build
Only if the pilot earns it
Routing, follow-up, and reporting across the whole pipeline. This conversation happens only after a pilot has produced a real result.
No performance-based promise is offered until baseline numbers, attribution, and access are agreed in writing — because before that, any percentage claim would be a guess.
Free tool library
Useful before you ever hire anyone.
Original tools I am building as I work. Each one is being written and tested now — join the list and you get them as they ship, not a stock ebook.
Checklist
Lead Response Leak Finder
Walk your own enquiry path and time each handoff. Built to be done in about fifteen minutes with no software.
In progress
Scorecard
Offer Clarity Scorecard
Score how quickly a homeowner understands what you do, what it costs, and what happens next.
In progress
Script map
Warm Follow-Up Conversation Map
A follow-up structure for enquiries that went quiet — written to sound like a contractor, not a call centre.
Drafting
Questions worth asking
- Why is the map free?
- Because I am still refining the process on real pipelines and I would rather earn the paid work with something useful than with a pitch. You keep the map either way.
- Do you have case studies?
- Not yet, and I will not invent them. This is a new practice. What I can show you is your own funnel, measured — you can verify every finding yourself.
- Will you try to replace my CRM?
- No. The first assumption is that your existing tools stay. Most stalled-lead problems are handoff and timing problems, not software problems.
- What do you need from me?
- How enquiries reach you and roughly what happens after. If you want a deeper read, screenshots of your intake form and follow-up steps help.
Request the free map
Show me where your leads stall.
Answer three short questions. You will get a reply within one business day — either the map, a question, or an honest note that I am not the right fit.
- No obligation and no call required
- Your details are not sold or shared
- Built for HVAC, roofing, and solar teams